1. oddshapes festival
2. PARALLEL PARKING
3. when sorrow being downloaded twice
4. oddsome anniversary
5. the odd, the even and everything in between
6. kaprica
7. BlackStarPastry
8. orichino archive

Zeyu Li is a digital designer operating under  'ORICHINO'. He lives and works in Melbourne.  Shoot a message anytime about anything: a legend idea, a coffee chat, a collaboration, a vintage store adventure, or a hainanese chicken rice lunch.zeyu@orichino.com
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‘...As students, designers are encouraged to make expressive, nuanced work, and rewarded for experimentation and personal voice...But then graduation hits, and many land their first jobs building out endless Google Slides templates or resizing banner ads. The disconnect is jarring – not because the work is beneath them, but because no one prepared them for how constrained and compromised most design jobs actually are. We trained people to care deeply and then funnelled them into environments that reward detachment...’

‘...At the same time, designers are expected to constantly curate a public-facing identity: to brand themselves, stay visible, and make it all look effortless...Personal branding became a kind of silent arms race, one where self-promotion had to be strategic but appear spontaneous. Irony and sarcasm became tools to manage that contradiction, making it seem like the thought put into self-presentation was just naturally easy.’

Goodspeed E (28 March 2025) ‘Elizabeth Goodspeed on why graphic designers can’t stop joking about hating their jobs’, It’s Nice That, accessed 03 April 2025.