kaprica is a charming Italian restaurant located in carlton. the project consists brand identity as well as a user-friendly website including a booking system, gift card functionality and online menu.website1website
2022
‘...As students, designers are encouraged to make expressive, nuanced work, and rewarded for experimentation and personal voice...But then graduation hits, and many land their first jobs building out endless Google Slides templates or resizing banner ads. The disconnect is jarring – not because the work is beneath them, but because no one prepared them for how constrained and compromised most design jobs actually are. We trained people to care deeply and then funnelled them into environments that reward detachment...’
‘...At the same time, designers are expected to constantly curate a public-facing identity: to brand themselves, stay visible, and make it all look effortless...Personal branding became a kind of silent arms race, one where self-promotion had to be strategic but appear spontaneous...’
Goodspeed E (28 March 2025) ‘Elizabeth Goodspeed on why graphic designers can’t stop joking about hating their jobs’, It’s Nice That, accessed 03 April 2025.