vibe check

zeyu li is a designer operating ‘orichino’, based in melbourne. he takes ordinary things seriously, and serious things significantly less. so when he sees something one too many times, he gets reasonably irritated, and gets to work. the result usually feels like something you’ve definitely seen before, but haven’t. same same, but different.

other than that, he is surprisingly chill about basically anything but people asking how to pronounce his name (it’s pinyin. good luck). feel free to shoot him a message about a revolutionary idea, a collaboration opportunity, a coffee chat, a martini recipe, or a fishbowl (he is not loving the renaming) lunch.

the miseducation of zeyu li

Master of Communication Design
RMIT University
2024

Bachelor of Design (Digital Media)
RMIT University
2020

narcissistic name-dropping

BlackStarPastry
Country Road Group
EINWICK
Hortenzia
Interact Australia
Kaprica
oddshapes festival
Nathan Penhall
Parlance Coffee
PLATI Skateboards
Renzella Group
RMIT University
University of Melbourne