ZEYU LI is a designer operating under 'orichino'. he lives and works in melbourne. shoot a message anytime about almost anything: a legend idea, a coffee chat, a collaboration, a vintage store adventure, or a hainanese chicken rice lunch.zeyu@orichino.com
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oddshapes features a bold, high-contrast visual identity with tightly packed geometric sans-serif typography that transforms words into graphic shapes. The design emphasises simplicity and impact: large, overlapping text blocks and minimal imagery create a modern, urban aesthetic that feels energetic and slightly off-kilter, echoing the festival’s odd and alternative spirit. This identity extends seamlessly across digital, print, and merchandise, maintaining strong visibility and cohesion while appealing to its contemporary audience.
branding