PARALLEL PARKING is a photo exhibition, an invitation to play, an experiment to figure out what it takes to create an exhibition from ground up, and a collaboration between Lennon Cheng and orichino. It discusses everyday hassles and the different ways of coping with them through lens of photography.  Browse the BTS here, and The Catalogue here
Curation & Art Direction
LENNON CHENG
2023
Photos © Lennon Cheng

‘...As students, designers are encouraged to make expressive, nuanced work, and rewarded for experimentation and personal voice...But then graduation hits, and many land their first jobs building out endless Google Slides templates or resizing banner ads. The disconnect is jarring – not because the work is beneath them, but because no one prepared them for how constrained and compromised most design jobs actually are. We trained people to care deeply and then funnelled them into environments that reward detachment...’

‘...At the same time, designers are expected to constantly curate a public-facing identity: to brand themselves, stay visible, and make it all look effortless...Personal branding became a kind of silent arms race, one where self-promotion had to be strategic but appear spontaneous. Irony and sarcasm became tools to manage that contradiction, making it seem like the thought put into self-presentation was just naturally easy.’

Goodspeed E (28 March 2025) ‘Elizabeth Goodspeed on why graphic designers can’t stop joking about hating their jobs’, It’s Nice That, accessed 03 April 2025.