1. oddshapes festival
2. PARALLEL PARKING
3. when sorrow being downloaded twice
4. oddsome anniversary
5. the odd, the even and everything in between
6. kaprica
7. BlackStarPastry
8. orichino archive

[when sorrow being downloaded twice] is a deconstruction and reinterpretation of physical albums. inspired by K-pop album production streamline, this project demonstrates how, in an era where physical albums are on a decline, they could still be transformed from general commodities into collectibles or more profoundly, personalised items, thereby establishing the in-depth connection with the audience.album booklet1
teaser poster3
teaser website4
access card 1
bookmark1
id card5
sticker set1
postcard set1 research project
2023-2024

‘...As students, designers are encouraged to make expressive, nuanced work, and rewarded for experimentation and personal voice...But then graduation hits, and many land their first jobs building out endless Google Slides templates or resizing banner ads. The disconnect is jarring – not because the work is beneath them, but because no one prepared them for how constrained and compromised most design jobs actually are. We trained people to care deeply and then funnelled them into environments that reward detachment...’

‘...At the same time, designers are expected to constantly curate a public-facing identity: to brand themselves, stay visible, and make it all look effortless...Personal branding became a kind of silent arms race, one where self-promotion had to be strategic but appear spontaneous...’

Goodspeed E (28 March 2025) ‘Elizabeth Goodspeed on why graphic designers can’t stop joking about hating their jobs’, It’s Nice That, accessed 03 April 2025.