ZEYU LI is a designer operating under 'orichino'. he lives and works in melbourne. shoot a message anytime about almost anything: a legend idea, a coffee chat, a collaboration, a vintage store adventure, or a hainanese chicken rice lunch.zeyu@orichino.comdownload CV
oddshapes features a bold, high-contrast visual identity with tightly packed geometric sans-serif typography that transforms words into graphic shapes. This identity extends seamlessly across digital, print, and merchandise, maintaining strong visibility and cohesion while appealing to its contemporary audience.
branding
EINWICK is a creative agency that makes work visible not just as deliverables, but as strategic, cinematic experiences built through the intersection of design, film, and cutting-edge technology.
web design
PARALLEL PARKING is a photo exhibition, an invitation to play, an experiment to figure out what it takes to create an exhibition from ground up, and a collaboration between lennon cheng and orichino. it discusses everyday hassles and the different ways of coping with them through lens of photography. check out THE DOCUMENTARY, and THE CATALOGUE.
Renzella Group is a family office with a diverse portfolio spanning five areas—Property, Development, Investment, Hospitality and Foundation. Hortenzia were engaged to modernise the outward-facing brand, working closely with the Renzella family to develop a brand strategy which then informed the new brand identity, production and web presence, where zeyu developed the website.
web development
[when sorrow being downloaded twice] is a deconstruction and reinterpretation of physical albums. inspired by K-pop album production streamline, this project demonstrates how, in an era where physical albums are on a decline, they could still be transformed from general commodities into collectibles or more profoundly, personalised items, thereby establishing the in-depth connection with the audience.
research project
oddsome anniversary entails the documentation of individuals who were present during a particularly challenging period of zeyu’s life and is of a personal nature. the names and moments were rendered concrete as tracklist and ending credits, which were composed into tangible clothing later that can be disseminated, worn, observed and presented.
[the odd, the even and everything in between] explores the possibilities of typeface typography, combining mathematical terminology with typeface classification to create chapters in which traditional publication layout coexists and collides with modern typography and experimental fonts.
publication
kaprica is a charming Italian restaurant located in carlton. the project consists brand identity as well as a user-friendly website including a booking system, gift card functionality and online menu.
web design
BlackStarPastry features illustrations by japanese artist noritake and branding elements by studio ongarato. the minimal, crisp design language aligns with BlackStarPastry's new image, which is both timeless and contemporary. interactions are meticulously curated to provide users with an immersive and engaging experience, elevating the website beyond the conventional e-commerce model.